By Andrea Smith-Hunter

‘In this ebook Andrea E. Smith-Hunter interweaves quantitative findings with qualitative intensity, leading to an informative and aim file of explanatory variables, modifications and similarities between ladies marketers from in contrast to racial backgrounds. between others, she develops versions of human capital dimensions, community buildings, and entrepreneurial success.’ – Leo Paul Dana, magazine of foreign Entrepreneurship girls marketers command an more and more huge presence on the overseas and nationwide degrees. an important a part of this effect is because of turning out to be numbers of minority girls turning into marketers. This quantity offers one of the most complete information up to now concerning ladies marketers throughout racial strains. It deals a scientific and conceptual framework for knowing problems with community buildings and human and monetary capital, analyzed via a comparative research of minority and white ladies marketers. The ebook starts by way of taking a look at the old and present contributions of ladies within the hard work marketplace, in addition to literature concerning ladies marketers. next chapters take a serious and in-depth examine white and minority marketers. Later chapters learn the prestige of girls marketers within the nationwide sphere within the US, through a variety of analyses in their place within the international market. The booklet concludes with a suite of motion instruments to help girls marketers as they navigate the line to monetary good fortune. via a well-chosen pattern, wealthy research and insightful money owed, Andrea E. Smith-Hunter compellingly info the demanding situations and possibilities confronted via girls marketers in today’s industry. executive businesses, researchers, marketers and people concerned with the monetary points of entrepreneurial ventures will locate this quantity of significant curiosity.

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Additional info for Women Entrepreneurs Across Racial Lines: Issues of Human Capital, Financial Capital And Network (New Horizons in Entrepreneurship)

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With this backdrop in mind, this chapter looks at what has been covered and investigated in the literature on women entrepreneurship. It can be seen as being divided into two distinct sections. The first section covers areas such as: (i) the ever-increasing numbers of women entrepreneurs in today’s marketplace; (ii) their motivation for entering entrepreneurship, their viability and the obstacles they face; and (iii) participation rates in franchising and in traditional (industries such as services and retail trade) and non-traditional (construction, mining and wholesale trade) industries.

In essence, not only are entrepreneurs connected formally and informally through relationships with other individuals and sectors, but depending on the type of relationship, the potential is there for each of these individuals in the entrepreneur’s ‘primary’ network structure to, in turn, provide access to their own network structures, allowing the entrepreneur access to a ‘secondary’ network structure. 4 as an example, friends, workplace affiliations and government agencies would represent the primary network structure, while the dots at the end of the links, which show links to these primary structures, represent individuals or organizations in one’s secondary network structure.

The chapter examines why the lack of such structures can thwart the financial success of their businesses. Chapter 7 – Financial Capital The financial capital analyses used for the white and minority women entrepreneurs include: source, amount and difficulty in obtaining start-up capital, difficulty in obtaining bank loans at the start-up and during the operation of the business and the issues of profitability (gross income, net profit and personal income). Chapter 7 also looks at the issues of financial capital to determine which of these issues are related to the success of the entrepreneurial ventures operated by the women.

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