By Klaus Moser

Wirtschaftspsychologie - ein spannendes Fachgebiet mit gro?er gesellschaftlicher Relevanz und enormer Bandbreite: Von A wie Arbeitslosigkeit bis W wie Work-Life-Balance und dazwischen lebensnahe Themen wie Kundenbindung, Finanzpsychologie, B?rgersinn oder kontraproduktives Verhalten durch Sch?digung ?ffentlicher G?ter. Das Lehrbuch Wirtschaftspsychologie beschreibt den Menschen innerhalb von Wirtschaftssystemen: als Konsumenten, als Verbraucher, als B?rger - und deckt damit das Fachgebiet umfassend ab. Die Texte sind didaktisch aufbereitet: Ein anschaulicher Trailer f?hrt in das Kapitel ein, Merks?tze, Anwendungsbeispiele und Zusammenfassungen stellen wichtige Inhalte heraus. Mit Glossar zum Nachschlagen der Fachbegriffe.

Show description

Read Online or Download Wirtschaftspsychologie PDF

Best psychology books

Acceptance and Mindfulness in Cognitive Behavior Therapy: Understanding and Applying the New Therapies

Compliment for popularity and Mindfulness in Cognitive habit remedy: figuring out and utilising the recent Therapies
"One of the main fruitful facets of the come across among classical Buddhist wisdom and sleek technology has been the emergence of latest healing and academic methods that combine contemplative perform, comparable to mindfulness, and modern psychology tools, similar to these of cognitive remedy. The systematic technique of this ebook, in which the insights of either classical Buddhist and modern psychology are built-in, represents a most precious and strong approach to making sure a fit brain and center. "
—His Holiness the Dalai Lama
"What has been lacking in the course of partisan battles among orthodox CBT therapists and enthusiastic proponents of more recent acceptance/mindfulness methods is a reasoned, scientifically grounded discourse that might aid researchers and clinicians alike style in the course of the a number of claims and counterclaims. This ebook, skillfully conceived and edited through James Herbert and Evan Forman, presents simply one of these sober and open-minded appraisal of a development that has occasionally suffered either from an excessive amount of hype from one part and too sweeping a rejection through the opposite. This quantity encourages cautious attention of either positions and will develop evidence-based psychosocial treatment either conceptually and procedurally to the good thing about all. "
—From the Foreword via Gerald C. Davison, PhD, college of Southern California
Acceptance and Mindfulness in Cognitive habit treatment: figuring out and employing the recent remedies brings jointly a well known workforce of best figures in CBT who deal with key matters and subject matters, including:*
Mindfulness-based cognitive treatment*
Metacognitive remedy*
Mindfulness-based pressure relief*
Dialectical habit remedy*
Understanding recognition and dedication remedy in context

On Being a Therapist (3rd Edition) (Jossey Bass Social and Behavioral Science Series)

Because it was once first released in 1986, On Being a Therapist has develop into a vintage e-book within the box and has proved to be probably the most inspiring resources of steerage for aspiring and professional practitioners alike. Jeffrey Kottler offers a candid account of the profound ways that therapists impact consumers and, in flip, are impacted in my view and professionally via those encounters.

Schizophernia

Univ. of Naples, Italy. makes a speciality of the debatable matters surrounding schizophrenia. Discusses pharmacological remedies, psychotherapies, and spectrum problems. Addresses the prevention of incapacity and the stigma and economics of schizophrenia. For psychiatrists. prior version: c1999. Softcover.

Feminism and Discourse: Psychological Perspectives

Discourse research has develop into an more and more renowned method of learn around the social sciences, and a very very important instrument for feminist psychologists. This publication offers a exhibit for a variety of discourse analytical paintings in psychology from a feminist point of view. It constitutes a radical serious evaluate of this technique for the feminist venture of highbrow, social and political swap.

Additional info for Wirtschaftspsychologie

Sample text

The different routes to social judgments: Experiential versus informational strategies. In L. L. Martin & A. ), The construction of social judgments (pp. 249–276). Hillsdale, NJ: Erlbaum. Trappey, C. (1996). A meta-analysis of consumer choice and subliminal advertising. Psychology & Marketing, 13, 517–530. Vakratsas, D. & Ambler, T. (1999). How advertising works: What do we really know? Journal of Marketing, 63, 26–43. Vicary, J. (1957). Subliminal svengali? Sponsor, 11, 38–42. Wansink, B. L. (1996).

Werbebotschaften haben die Funktion, Evidenzen zu präsentieren, die Einstellungen zu entwickeln oder zu bestärken helfen. Werbung, die auf konkrete inhaltliche Aussagen verzichtet, ist nach Ansicht von Rossiter und Percy (1997) nur dann und deshalb erfolgreich, weil einstellungsrelevante Informationen von den Rezipienten erschlossen oder weil bereits existierende Einstellungen aktiviert und bestärkt werden. Ein Beispiel für Ersteres ist etwa, dass Rezipienten aus der Beobachtung, dass eine bestimmte Marke häufig beworben wird, auf deren Popularität schließen.

Hoch, S. J. (1992). Low-involvement learning: Memory without evaluation. Journal of Consumer Research, 19, 212–225. Janiszewski, C. & Warlop, L. (1993). The influence of classical conditioning preocedures on subsequent attention to the conditioned brand. Journal of Consumer Research, 20, 171–189. Johnson, B. , Maio, G. R. & Smith-McLallen, A. (2005). Communication and attitude change: Causes, processes, and effects. In D. Albarracín, B. T. Johson & M. P. ), The handbook of attitudes (pp. 617–669).

Download PDF sample

Rated 4.20 of 5 – based on 6 votes