By Pedro Sostre

Acting your first website research simply bought plenty more uncomplicated. internet Analytics For Dummies deals every little thing you must comprehend to nail down and pump up the ROI in your internet presence. It explains the best way to get the stats you wish, then is helping you study and follow that details to enhance site visitors and click-through expense in your website.

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Much ado about landing pages You don’t have to wade through the world of Web analytics long before you start hearing about landing pages, which are specific Web pages that a visitor reaches after clicking a link from a search engine or an advertisement. Landing pages are typically associated with promotional campaigns. Instead of driving visitors to your home page and relying on them to navigate through the site to find the products they are looking for, your basketball gear promotion drives them to the exact page on the site that had the latest and greatest basketball equipment.

Use this information to increase sales to the same customer by introducing other similar or complementary products. Amazon has championed this concept in the online space as it uses massive stores of analytics data to identify and recommend related products, as shown in Figure 1-2. Figure 1-2: Amazon. com page, which recommends related products. info 13 14 Part I: Getting Started with Web Analytics 8. You can determine the effect of adding new content to the site. If the new content you added causes visitors to stay on your site longer and/or increases your conversion rates, then your wordsmithing is to be congratulated.

With plenty of acronyms and words like dashboard that have different meanings in the online and offline worlds, making the most of your Web analytics experience demands learning the ABCs of this tech terminology. Some terms have synonyms, so one Web analytics user might call a 404 error a Page Cannot be Found error, while another calls it a broken page. Some people prefer the word crawler, while others insist on using the term spider. What’s the meaning of this? People who learn English often complain that our language has too many different meanings for the same words.

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