By Maneesh Sethi

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Now that you’ve learned how you can use Twitter to connect with your customers, let’s take a look at other companies who have taken these tips to heart and built Twitter into their marketing plan. Comcast is a major provider of cable TV, phone and internet services. One of their employees by the name of Frank Eliason, suggested that the company use Twitter to assist with customer service. Now Eliason runs their Twitter account (@comcastcares), and he uses it to build personal relationships with the company’s individual customers and to solve their problems.

Make sure you announce any sort of service updates to your followers. Twitter allows you to immediately inform your customers of any news from your company. For instance if your service is temporarily down, or there is a new upgrade, then Twitter is a great way to get the word out quickly. A great example of customer service via Twitter is @comcastcares, the Twitter account for Comcast. In this chapter, you’ll see exactly what they did to become an excellent model of using Twitter to assist customers..

Com> 54 Growing Your Tribe Retweeting links is an especially good tactic when the user asks for a retweet. ’ When you see this, retweet the message if you think other people will be interested. The reason for this is the same as above: the user will be grateful and will be likely to retweet messages when you send them. Let’s look at how you can use this goodwill to get users to help spread your message. If you’ve been following the steps up until now, you will have a decently sized network of a few hundred followers, many of whom are interacting with you often.

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