By Eugene F. Fama

Disguise is maroon heritage and silver lettering

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The theory of finance

Disguise is maroon heritage and silver lettering

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With this backdrop in mind, this chapter looks at what has been covered and investigated in the literature on women entrepreneurship. It can be seen as being divided into two distinct sections. The first section covers areas such as: (i) the ever-increasing numbers of women entrepreneurs in today’s marketplace; (ii) their motivation for entering entrepreneurship, their viability and the obstacles they face; and (iii) participation rates in franchising and in traditional (industries such as services and retail trade) and non-traditional (construction, mining and wholesale trade) industries.

In essence, not only are entrepreneurs connected formally and informally through relationships with other individuals and sectors, but depending on the type of relationship, the potential is there for each of these individuals in the entrepreneur’s ‘primary’ network structure to, in turn, provide access to their own network structures, allowing the entrepreneur access to a ‘secondary’ network structure. 4 as an example, friends, workplace affiliations and government agencies would represent the primary network structure, while the dots at the end of the links, which show links to these primary structures, represent individuals or organizations in one’s secondary network structure.

The chapter examines why the lack of such structures can thwart the financial success of their businesses. Chapter 7 – Financial Capital The financial capital analyses used for the white and minority women entrepreneurs include: source, amount and difficulty in obtaining start-up capital, difficulty in obtaining bank loans at the start-up and during the operation of the business and the issues of profitability (gross income, net profit and personal income). Chapter 7 also looks at the issues of financial capital to determine which of these issues are related to the success of the entrepreneurial ventures operated by the women.

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