By Dr. Arlene G. Fink

The equipment that helped hundreds of thousands of researchers and scholars do larger survey study within the 90's has been thoroughly up to date and revised for the problems of the twenty first century! "The Survey equipment is an easy-to-understand, easy-to-follow, accomplished advisor for the beginner survey researcher. furthermore, it offers worthy information regarding a few qualitative study suggestions similar to interviews, concentration teams, observational research, and content material research. Pedagogical good points in every one quantity resembling checklists, average assets wanted, guidance, and choice matrices support scholars specialise in very important points of the survey technique and supply them with a feeling of genuine existence program. targeted discussions of private interviewing (survey and in-depth), concentration workforce thoughts, and dangers and odds are welcome additions to the recent volumes." --Juanita M. Firestone, collage of Texas, San Antonio

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3, which ask about reading for pleasure, we attempted to incorporate answer categories that would allow us to assess both th e cur­ rent frequency with which people read and the extent to which reading patterns might have changed in the past year while simultaneollsly allowing response categories that would differentiate persons who no longer read for pleasure from those who never read for pleasure. We set up Questions 58 an d S9 simllarly to find out about driving and watching tele­ vision. Unfortunately, however, the last two alternatives in Question S4 were worded in such a way that th ey were n ei­ ther clear nor mutually exclusive.

I did not drive in the past week I drove 2-3 times . .. I drove several times . I drove every day . 4 5 6 59. How often did you watch television in the past week? I never have watched television ...... . . .. I no longer watch television .. I did not watch TV in the past week I watched TV 2-3 times I watched TV several times .. 1 watched TV every day. 2 3 4 5 6 60. When, during the day, do you usually watch television? Morning. Afternoon Evening .. 2 3 7 61. When you watch television, about how long do you watch each time!

Others need reading lenses for only one of their eyes. Please use the follOwing list to describe your use of lenses for near visioD on each eye. I must use glasses or some other visual aid on my RIGHT EYE to: User-Friendly Questionnaires and Response Categories 59 I must use glasses or some ot her visual aid on my LEFl' EYE to: TIS Read newspaper headlines ..... Read newspaper articles. Read telephone books. ·. Read numbers on a microwave .. ·. Read my watch . ·. Read a computer screen. Read in dim light ..

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