By Michael Miller

As a businessperson, you recognize that the net industry offers an enormous, mostly untapped chance. yet how do you move approximately taking advantage of that opportunity?Whether you are one of many many retailers already utilizing PayPal--or brooding about changing into one--this ebook will convey you ways PayPal will help combine providers like bank card funds, subscription billing, on-line invoicing, and extra to aid develop your enterprise and increase the ground line.Both informal dealers and tested company proprietors will how to use PayPal to: help customers--from accepting charge cards to permitting financial institution paymentsManage money--from getting paid to assisting you keep away from fraudApply reports--from assessing stock to monitoring profitsMaximize growth--from increasing advertising to expanding salesPayPal has the instruments and this e-book stocks the abilities you must examine, follow, and develop your small business.

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Additional info for The PayPal Official Insider Guide to Growing Your Business: Make money the easy way (PayPal Press)

Sample text

Click the Sign Up link at the top of the page. 4 Getting ready to sign up for a Business account. 3. 4, select the appropriate country and language (United States and English by default), and then click the Get Started button in the Business section. 4. 5, pull down the list and select a payment option (Website Payments Standard, Website Payments Pro, Virtual Terminal, PayPal as an Additional Payment Option, Email Payments, PayPal for Your eBay Business, or Payflow Gateway), and then click the Continue button.

Payment button. For that matter, you can insert a payment button on your site’s home page, or even in the sidebar of your blog. It’s a one-time thing; insert the code and forget it. PayPal will handle all subsequent orders and notify you when there’s been a purchase and you need to ship your product. note: The transfer to PayPal’s When a customer clicks the Buy Now button, he’s taken to the checkout system on PayPal’s site, where the transaction is completed. It’s not an entirely customized solution, in that it isn’t as branded as it would be if you built your own checkout system.

Many individuals sell merchandise on their websites, either goods that they produce themselves or items they’re reselling from other sites or retailers. When you’re an individual selling on your own website, you need a simple payment processing solution that lets your customers click a button to initiate a sale and that lets you accept credit cards with a minimum investment of time or money. PayPal’s answer is Website Payments Standard, which we’ll discuss in short order. chOOsinG The PrOducT ThaT fiTs Broad selection The Internet is also home to many merchants who offer larger selections of merchandise.

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