By Ronald Ernest Barker, Robert Escarpit

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The publisher follows the book through all its production stages, right up to the moment when the last proofs have been passed for the press. It is obvious that all these skills cannot be invested in one single person and that,in a publishinghouse,they correspondto a number of specialized posts. These requirements are not always met,particularly inthe developing countries,because ofthe economicweakness of the firms and the lack of trained specialists. An initial need is, therefore,that publishing should emergefrom its ‘cottage industry’ stage.

Since wood is also used in constructionand as fuel,great emphasis is laid on the use of non-wood fibres such as reeds, straw and bamboo. Thereading populations in developed countries-adults and childrenalikeare subject to an enormous output, not only of the mass media of newspapers and journals,but also of the growing quantity of information books, blurring the demarcation between books and journals reporting living history. It is normal that the industry should speculate on the likely impact of audio-visualaids and information-retrievalsystems on education and be concerned with the effect of one medium in the graphic fieldon another and its related technical development.

Well over half the increase in the Asian newspapers established between 1952 and 1964 was in web offset, and some 80 per cent of the press units now on order in Asia, Africa and South America will print by web offset. O n what material will it be printed? The present answer, except for a few exotic exceptions,is paper, and this has been so virtually since the invention of printing. As the Food and Agriculture Organization has pointed out,the most important raw material for paper-making-wool fibre, or fibre of various agricultural residues-is almost ubiquitous.

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