By Allan Dib
Caution: don't learn This booklet when you Hate cash to construct a winning enterprise, you must cease doing random acts of promoting and begin following a competent plan for fast company progress. characteristically, making a advertising and marketing plan has been a tricky and time-consuming technique, that is why it usually does not get performed. within the 1-Page advertising and marketing Plan, serial entrepreneur and rebellious marketer Allan Dib unearths a advertising implementation leap forward that makes making a advertising plan basic and quickly. it really is actually a unmarried web page, divided up into 9 squares. With it it is easy to map out your individual subtle advertising plan and move from 0 to advertising and marketing hero. no matter if you are simply beginning out or are an skilled entrepreneur, The 1-Page advertising Plan is the simplest and quickest strategy to create a advertising plan that might propel what you are promoting progress. during this groundbreaking new publication you will find: • tips to get new buyers, consumers, or sufferers and the way make extra cash in on present ones. • Why “big enterprise” kind advertising may well kill your enterprise and methods that really paintings for small and medium-sized companies. • the way to shut revenues with no being pushy, needy, or obnoxious whereas turning the tables and having customers begging you to take their funds. • an easy step by step method for growing your personal custom-made advertising plan that's actually one web page. easily stick with alongside and fill in all the 9 squares that make up your personal 1-Page advertising Plan. • how one can annihilate opponents and make your self the single logical selection. • easy methods to get impressive effects on a small funds utilizing the secrets and techniques of direct reaction advertising and marketing. • the right way to cost excessive costs to your services and products and feature consumers really thanks for it.
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Additional info for The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Some come from my own experiences but most from people who’ve been “giants” in my business life and on whose shoulders I’ve stood. In no particular order I’d like to acknowledge: Mal Emery Dean Jackson Joe Polish Pete Godfrey Dan Kennedy James Schramko Jim Rohn Frank Kern Seth Godin Some have been personal mentors to me, while others have been mentors to me through publications and other works they’ve produced. I try and credit them in footnotes throughout this book when, as far as I know, an idea I’m presenting has originated from them.
He lives in an upper-middle-class suburb in a five-bedroom house which he’s been in for about four years. He drives a two-year-old Mercedes S-Class. He has eighteen staff members and operates from an office building which he owns. His office is a fifteen-minute drive from home. 5M which is predominantly service-based revenue. He has no IT support person on staff and delegates most of the IT and tech responsibilities to his PA, Angela Assistant. He spends about four thousand dollars per month on the various pieces of software used in his industry which give him access to the most current financial data.
The difference being how the energy is focused. The exact same thing is true of your marketing. Take another example of a photographer. If you look at ads from most photographers you’ll often see a laundry list of services like: Portraits Weddings Family photography Commercial photography Fashion photography etc. The technical way photography is done may not change very much from situation to situation, but let me ask you a question. Do you think someone looking for wedding photography would respond to a different ad than someone who’s after commercial photography?