By C. Keith Harrison, Scott Bukstein

Developing and enforcing a scientific analytics process can lead to a sustainable aggressive virtue in the activity enterprise undefined. This well timed and appropriate ebook presents useful recommendations to gather info after which convert that info into significant, value-added details and actionable insights. Its fundamental goal is to aid game enterprise organisations make the most of data-driven decision-making to generate optimum profit from such parts as price ticket revenues and company partnerships. in this case, the e-book comprises in-depth case reports from such best activities companies because the Orlando Magic, Tampa Bay Buccaneers, Duke collage, and the Aspire Group.

The center function of recreation enterprise analytics is to transform uncooked facts into details that permits game company pros to make strategic enterprise judgements that lead to stronger corporation monetary functionality and a measurable and sustainable aggressive virtue. Readers will know about the position of huge information and analytics in:

  • Ticket pricing
  • Season price ticket member retention
  • Fan engagement
  • Sponsorship valuation
  • Customer courting management
  • Digital marketing
  • Market research
  • Data visualization.

This ebook examines alterations within the ticketing industry and spotlights leading edge ticketing concepts utilized in numerous recreation businesses. It exhibits find out how to have interaction lovers with social media and electronic analytics, offers ideas to research engagement and advertising suggestions, and explains tips to make the most of analytics to leverage fan engagement to augment profit for recreation organizations.

Filled with insightful case stories, this booklet advantages either activities company pros and scholars. The concluding bankruptcy on educating game analytics extra complements its worth to academics.

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