By Y. Strengers
This booklet interrogates the worldwide utopian imaginative and prescient for clever power applied sciences and the hot power patron meant to understand it. It enriches and extends the chances of 4 residential clever thoughts: power suggestions, dynamic pricing, domestic automation and micro-generation, concentrating on how they're being built-in into daily perform.
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Extra resources for Smart Energy Technologies in Everyday Life: Smart Utopia?
For more than three in four respondents, the term ‘energy portal’ had absolutely no meaning (Valocchi & Juliano 2012: 6). Despite the questionable enthusiasm or ability of householders to become Resource Man, there is now a worldwide endeavour to bring this vision into fruition. Resonating with consumer conceptualisations from the health sector (Halkier & Jensen 2011; Petersen & Lupton 1996), many energy utilities are going about this task by ‘empowering’ their consumers to get ‘energy fit’ (SGA 2011: 34) and ‘active’ (Accenture 2010: 37).
The ultimate energy consumer emerges from these reports as a rational and rationalising Resource Man. He is imagined in the image of his utopian masterminds – engineers, economists and behavioural scientists – and is positioned as 34 Resource Man 35 an efficient and well-informed micro-resource manager who exercises control and choice over his consumption and energy options. In this way, Resource Man embodies technique in all his actions (Ellul 1976; see Chapter 2), by choosing a range of technological and datamediated tools to suit his unique lifestyle.
A similar vision for consumers pervades smart grid and metering reports, where these technologies are intended to ‘empower consumers’ (OSTP 2012) to ‘take control’ (CEA 2011) of their consumption and make ‘informed choices’ (AEMC 2011) about how 32 Smart Energy Technologies in Everyday Life they use energy. Resonating with Ellul’s depiction of technique, the empowered and informed consumer is imagined as an extension of technology who is constantly seeking self-improvement through self-monitoring and control (Oksanen-Sarela & Pantzar 2001).