By Howard S. Gitlow, Edward W. Wheatley

This quantity comprises the total court cases from the 1979 Academy of selling technological know-how (AMS) Annual convention held in Miami, Florida. It presents a number of caliber learn within the fields of selling conception and perform in parts similar to client behaviour, advertising and marketing administration, advertising schooling and foreign advertising, between others.

Founded in 1971, the Academy of promoting technological know-how is a world association devoted to selling well timed explorations of phenomena regarding the technological know-how of promoting in conception, examine, and perform. between its providers to contributors and the group at huge, the Academy bargains meetings, congresses and symposia that allure delegates from all over the world. displays from those occasions are released during this lawsuits sequence, which deals a accomplished archive of volumes reflecting the evolution of the sphere. Volumes carry state-of-the-art examine and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of selling Science(JAMS) and AMS evaluation. Volumes are edited by way of best students and practitioners throughout a variety of topic parts in advertising science.

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Additional resources for Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

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Several factors relating to group influence, including frequencv of social engagements, sorority affiliation, and marital status were examined as factors potentially related to cosmetic use. " A comparison of traditional and liberal women in three countries indicated that while liberated women (of both working and full-time homemaker status) were less involved in the home-making role and were more selfconfident and outgoing, this did not have a major impact on their purchasing behavior (Douglas and Urban, 1977).

1115 ..... 49 ''"'' '. 17) ~. 5? or. Z7 I. ,. i"'-1 ... _ . . a-t -ale wttfl hl1. -c• fM tMI ~1; J~• 1-leatbt lf'Htef" ,..... ,. ,h follwt"' ttlolo ,co.... slightly important. However, within these higher ranges, a clear variation of importance was established. 6) were rated higher than all other attributes. The amount of storage and working space also proved important, ranking fourth for the total sample. 88) was judged to be a relatively unimportant attribute. tler (1969), and Fredland (1974) to help explain residential mobility and housing choice were adopted.

Although the attribute importance ratin~ for households who previously rented Yas similar to households who previously owned another house, differences bet,•een the two groups were found for two attributes: spaciousness of the lot, and the amount of living space. Former owners rated the size of the yard and the size of the house higher in importance than did former renters. Since former owners did differ from former renters on two of the attributes as described above, the first hypothesis (tenure status is associated with attribute preference) was not rejected.

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