By Brandon Eley
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- imposing ecocnomic e-mail advertising campaigns
- Getting others to promote your items for you
- Spreading your message via web advertising.
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Additional info for Online Marketing Inside Out (Online Marketing: Sitepoint)
But that’s still a bit limited. How can you almost guarantee your press release will be written about in a blog, web site, or newspaper? Make It Easy Make it easy for publishers, bloggers, and journalists to publish your story by doing some of their work for them. Provide them with a media kit—a package of information about your company or organization. Media kits often contain: ■ high-resolution logo in multiple formats ■ a company profile and history ■ executive biographies with head shots ■ product or service information with product photos Be sure to include multiple formats for all graphics.
Google Alerts Google Alerts constantly monitors Google News, Blog Search, Video Search, Groups, and Web Search and notifies you when it finds anything matching your criteria. Set up searches for your company name, key employees (such as the president or owner), and products or trademarks you own. You can ask Google to notify you instantly, daily, or weekly by email, or you can choose to receive the notifications through an RSS feed. Social Media Monitoring Services Knowing when your company or product is mentioned in the major news or blogs is only part of the picture.
Summary Public relations has moved on from what it used to be. It’s grown and evolved and can be a powerful marketing tool for your business. We’ve shown how press releases have changed and how they can be used to spread the word about your company and products. We’ve discussed ways to spread the word through blogs and web sites, and how to use non-traditional advertising. But making your message known is only one part of the puzzle. Be sure to check out Chapter 5 for ways to further spread your brand and increase your online reputation.