By Rachel Pasqua

A step by step advisor to winning cellular advertising and marketing strategies

Go from 0 to sixty with this functional e-book that is helping you craft and set up cellular advertising thoughts for every thing from model development to steer iteration and revenues. As a part of the preferred home made, Hour A Day sequence, this new booklet is stuffed with suggestion, useful assistance, and step by step strategies you could placed to exploit immediately. begin leveraging location-based advertising and marketing through Foursquare and Yelp, see find out how to manage and deal with cellular trade, and take a look at such applied sciences as QR codes, ambient verbal exchange (RFID and Bluetooth), cellular broadcasting, and extra.

Take motion now and mobile-loving shoppers will quickly locate you, due to those profitable rules and techniques from specialist cellular sellers, Rachel Pasqua and Noah Elkin.

  • Shows you step-by-step tips to strengthen, enforce, and degree a profitable cellular advertising and marketing strategy
  • Pares down a fancy procedure into approachable, bite-sized projects you could take on in an hour a day
  • Covers very important cellular advertising guns like messaging, cellular web content, apps, and cellular ads that will help you in attaining your goals
  • Gets you on top of things on location-based advertising through Foursquare and Yelp, utilizing cellular trade, and leveraging applied sciences corresponding to as QR codes, ambient conversation (RFID and Bluetooth), and cellular broadcasting

Mobile advertising: An Hour A Day is a must have source for retailers and advertisers who desire a compelling cellular presence.

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Additional info for Mobile Marketing: An Hour a Day

Sample text

Com) found that smartphone owners were more likely than all mobile users (which includes everyone with a smartphone and a non-smartphone) to perform every activity, sometimes by a factor of two or three. Given that smartphone owners represent less than half of the survey sample (43 percent to be precise), these findings show the significant impact smartphones have on overall usage numbers. indd 10 12/17/12 3:52 PM Consumers may spend more time overall on a daily basis sitting in front of the TV, but the smartphone captures more of their attention.

The ascension of smart devices does not mean the imminent death knell of the PC as we know it, but it is a recognition of the changing nature of communication— not just the devices we use to communicate, but also the ways in which we use them. There is now a growing expectation that we should be able to communicate, message, network, browse, and shop from a range of devices, both portable and stationary, not limited to the phone and not limited to what might be regarded as traditional telephony.

Mobile privacy and security are hotbutton issues for consumers, who realize they carry a significant amount of sensitive information on their mobile devices. 2% Somewhat disagree Strongly disagree Note: numbers may not add up to 100% due to rounding Source: Prosper Mobile Insights, Oct 5, 2011 133190 On the one hand, the value proposition for mobile location-based coupons is clear to consumers. But at the same time, marketers and their technology partners must work to assuage fears that location tracking is too much of a trade-off for such convenience.

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