By Douglas Foster (auth.)
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Extra info for Mastering Marketing
Or the purchasing officer may prefer one salesman to another for no real reason. Then if the former decides to place the order with the person he prefers that decision is also irrational. ) Buying motives can be classified under two headings. (i) Company patronage motives: these vary for different categories of products but all are the result of cost-benefit considerations in relation to the efficiency and profitability of the buyer's own operations. (li) Product patronage motives: these vary with the class or type of buyer , but again cost-benefit considerations feature.
Although demand had been substantial during the initial period of the offer, it had declined and they were slowmoving lines. Stocks were building up on the shelves. Company A's business for the first century of its existence was confined to the United Kingdom, but in the early 1900s sales began to British 32 Empire territories. They held an almost monopolistic position in these countries for some years although their egg-cups were far too large for the local eggs. The latter when placed in the cups could hardly be seen.
This not only increased sales and profits but also helped to make photography a fast-growing hobby, in America first, then Europe and eventually almost around the world through the Instamatic camera which was first 31 marketed in 1963. Since then there has been a continuous stream of products designed to meet consumer needs. These ranged to the fully automatic Instamatic and other cameras and a cine-camera that used a cartridge film rather than the reversible film reel. Other developments included the flash cube that did away with individual flash bulbs and all the associated fumbling, to pocket Instamatics (including fully automatic versions) and a cartridge-loading single lens reflex camera.