By Jerry Yudelson
Advertising eco-friendly development providers: options for achievement offers the entire details key decision-makers have to reply to the fast-growing marketplace for eco-friendly structures, layout and building services. thoroughly up to date, revised and elevated from the author's prior works, this publication is the only source you want to reach the fairway development marketplace.With a valid grounding in modern advertising idea and perform, the e-book assembles hard-to-find details to help executives and companions in layout and building organizations in crafting aggressive concepts that construct on their enterprise' strengths, whereas shoring up their weaknesses. for the reason that such a lot layout and development businesses concentrate on specific industry sectors, the e-book systematically examines the real industry segments for eco-friendly structures. It additionally provides key enterprise case justifications for eco-friendly constructions that aid architects, engineers and developers to appreciate consumer motivations and reply to them with acceptable advertising strategies and communications suggestions. The booklet examines how the golf green construction industry is adopting definite new items and layout techniques, details that might support brands and gross sales groups to craft applicable advertising options. The e-book additionally is helping proprietors and builders comprehend the fairway development company case and to determine what different modern organizations and initiatives have discovered - how one can industry and promote eco-friendly structures and eco-friendly advancements in a hugely aggressive market. * learn how modern businesses marketplace and promote eco-friendly structures * increase thoughts for fulfillment during this speedy growing to be, continually altering and hugely aggressive market * how you can comprehend purchaser motivations and reply to them with acceptable advertising strategies and communications recommendations
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Extra info for Marketing Green Building Services: Strategies for Success
What is the usefulness of these other guidelines? Because not all projects with sustainability goals decide to pursue LEED certification or actually follow through with certification after the initial LEED registration, it is useful for designers to have other tools to ensure that their buildings are energy efficient and have healthy levels of indoor air quality. In the case of government buildings, nearly 40 percent of the total market (in terms of number of projects) and 35 percent (in total area), there has been substantial acceptance of LEED as a standard for both developing better buildings and demonstrating public commitment to higher levels of environmental responsibility.
LEED for Existing Buildings (LEED-EB) was originally proposed and designed to be a method for assuring on-going accountability of LEED-NC buildings over time. It has become instead a stand-alone rating system for building owners who want to benchmark their operations against a nationally recognized standard. LEEDEB addresses many issues not dealt with in new construction, including upgrades, operations and maintenance practices, environmentally preferable purchasing policies, green housekeeping, continuous monitoring of energy use, retrofitting water fixtures to cut use, re-lamping and a host of other measures.
DocumentID=1916 (accessed April 3, 2007). 15 For a somewhat technical description of this approach, see Peter Jacobs and Cathy Higgins, “Integrated Design for Small Commercial Buildings: An Idea Whose Time Has Come,” HPAC Engineering, July 2004, 44–53. 16 This is a far more conservative estimate than that of the USGBC’s CEO Rick Fedrizzi, who announced a goal of 100,000 registered projects by 2010, at the organization’s annual conference in November 2006. htm (accessed April 22, 2007). org. com/ArchiveSearch/Article/27938 (accessed March 30, 2007).