By Paul Hague, Nick Hague, Carol-Ann Morgan

* a part of the recent industry study in perform sequence released in organization with the industry examine Society

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Sources that provide an analysis of these structures are much the same as those just discussed for primary suppliers. Consumer markets are generally retail markets, and retailing generally is very well documented, including in the press and in published reports. Products Desk research can provide detailed product information. Web sites are a first port of call as they usually provide illustrations and specifications of products that can be captured and downloaded. Trade publications in some markets compare products from alternative suppliers.

De (Germany) and so on. ac. The World Wide Web is estimated to contain over 2 billion pages of publicly accessible information. The problem is not the volume of information but finding that tiny bit that you need in this enormous ocean. Fortunately for researchers, search engine technology has increased by leaps and bounds, and an appropriate word string in a search engine such as Google, Alta Vista, or Yahoo will usually deliver thousands of hits. This too is a researcher’s problem, for who ever looks beyond page three of these?

Fortunately for researchers, search engine technology has increased by leaps and bounds, and an appropriate word string in a search engine such as Google, Alta Vista, or Yahoo will usually deliver thousands of hits. This too is a researcher’s problem, for who ever looks beyond page three of these? Search engines use programmes based on a spider or a crawler, which looks for key words or a word string in those billions of pages. The results are copied into a huge database (an index or list of information) and you are presented with the summary contents of the search at each site together with a hyperlink, from which a click will 35 Market Research in Practice take you to the reference.

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