By Dave Kerpen

The mystery to profitable word-of-mouth advertising at the social net is straightforward: be Likeable

“Dave Kerpen’s insights and transparent, how-to directions on development model attractiveness by way of really attractive with buyers on fb, Twitter, and the numerous different social media systems are not anything wanting brilliant.”
—Jim McCann, founding father of 1-800- FLOWERS.COM and Celebrations.com

“Alas, good judgment isn't really so universal. Dave takes you on a (sadly, a lot wanted) guided journey of ways to be human in a electronic world.”
—Seth Godin, writer of Poke the Box

Likeable Social Media cuts in the course of the advertising jargon and technical aspect to offer you what you really want to make feel of this quickly altering international of electronic advertising and communications. Being human—being likeable—will get you far.”
—Scott Monty, international electronic Communications, Ford Motor Company

“Dave can provide what you wish: sensible, particular how-to suggestion to get humans conversing approximately you.”
—Andy Sernovitz, writer of Word of Mouth advertising: How shrewdpermanent businesses Get humans Talking

About the Book:

A friend’s suggestion is way extra robust than any commercial at the present time. apparently everyone seems to be hooked up 24 hours an afternoon, seven days every week to fb, Twitter, Pinterest, and lots of different social websites. each one opinion, judgment, and suggestion is shipped out to the realm the instant it’s shaped. techniques shuttle farther—and faster—than ever before.

There’s without doubt a advertising revolution is afoot. television, radio, and print advertisements are out—and own likeability is in. in terms of your enterprise, one fb “like,” one Twitter retweet, or one web publication submit percentage can translate into significant revenues. yet how do you get humans to click?

Written via Dave Kerpen—the professional on turning likeability into measurable profits—Likeable Social Media is approximately harnessing the facility of the social internet to construct potent word-of-mouth advertising campaigns that may remodel your business.

In this enjoyable yet hugely major learn, Kerpen promises the data and instruments you must really interact your buyers and support them unfold your message in all places. He finds the entire secrets and techniques to popularizing a model through being genuine, enticing, and transparent—and he teaches you a similar tools he used to redefine manufacturers akin to 1-800-FLOWERS.com, Neutrogena, Verizon FiOS, and dozens more.

Likeable Social Media teaches you the bits and bobs of: * Listening on your consumers * Defining your audience * Attracting your first enthusiasts * making a conversation with clients * Responding to strong and undesirable reviews * delivering price * supplying pleasure, satisfaction, and surprise
Creating and retaining an real model character is the major to social media enterprise good fortune. Likeable Social Media will get you there at very little price for your business.

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Extra resources for Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

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5 REICHWALD et a1. entwickelten die Theorie der Media Richness fUr neue Medien weiter. Wie in Abbildung 4 gezeigt, fokussieren REICHWALD et a1. in ihrem Modell auf Medienreichtum und Mehrdeutigkeit der Aufgabe, wobei die Medienauswahl von der Mehrdeutigkeit abhlingt. • I 2 3 4 5 Vgl. DENNISIKINNEY (1998), S. 257f. Vgl. DAFTILENGEL (1986), S. 558, 561. Vgl. DENNISIKINNEY (1998), S. 269f. Vgl. DAFT et al. (1987), S. 355ff. Vgl. auch die Studie von TREVINO et al. (1990), die zu ahnlichen Ergebnissen fiihrte.

DAFTILENGEL (1986), S. 554ff; DAFTILENGEL (1984), S. 19lff. Vgl. RICE (1987), S. 65ff. Vgl. MCGRATH (1991), S. 147ff; MCGRATH (1990), S. 23ff. >~~ Kommunikationsprozess ,, 1. Produktionsfunktion 2. Verhaltensfunktion 3. Unterstatzungsfunktion a. divergent I ,, b. konvergent I I. SymbolvleWatt ~ II. it ~ III. ROckkopptung ~ ~ I I • o I @ I hoch niedrig niedrig bis hoch ~11f ~I rv. 3 Differenzierung zwischen Media Richness ond Media Synchronicity Der zentrale Unterschied zwischen den beiden erliiuterten Theorien ist der Fokus der Theorie der Media Richness auf soziale Faktoren, wiihrend die Theorie der Media Synchroneity zusiitzlich zwischen divergenten Kommunikationsprozessen (zur Informationsverteilung) und konvergenten Kommunikationsprozessen (zur Infonnationsverdichtung) unterscheidet.

Diese Charakteristik fasst die Faktoren "Transportfahigkeit multipler Hinweise" und "Sprachvielfalt" nach DAFf/LEGEL zusarnrnen. B. kann eine Website gleichzeitig von mehreren Nutzern gelesen werden). • Ruckkopplung bezieht sich auf die Fiihigkeit des Mediums, einen wechselseitigen Kommunikationsprozess zu etablieren bzw. B. in einem personlichen Gespriich). Diese Charakteristik wurde bereits bei DAFf/LENGEL als einer von vier Faktoren des Mediemeichtums vorgestellt. 3 • Variierbarkeit bezieht sich darauf, ob es dem Mediennutzer moglich ist, seine Botschaft.

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