By Frank F. Fiore, Linh Tang

You might have made the choice to take your online business on-line, yet the place do you pass from right here? Launching Your Yahoo! company is helping you do every little thing from making a marketing strategy to utilizing simple advertising and marketing options to advertise your corporation to dealing with a Yahoo! shop. it's also counsel and warnings on easy methods to steer clear of universal pitfalls, in addition to phrases and instructions to net assets for more information. This ebook will assist you positioned the "e" in e-commerce with a winning Yahoo! shop.

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Do you have a competitive advantage? What is it? Is your product as good as your competition? Better? Why? What is your USP? 54 Part II: Planning Your Yahoo! Business Part II: Planning Your Yahoo! Business 55 You must also look ahead. Once you're established in the marketplace, can a new company easily undercut your prices or your earnings with a newer product or service? Do you have a barrier to competition? If so, what is it? Why: Why Is It a Business? What Need Does It Solve? We've all heard the joke about the dumb salesman trying to sell refrigerators to Eskimos.

Retail space? Warehouse space? A combination of some sort? Are you starting a homebased business? If so, do you have space in your home? Where will you locate it? What about your community's CC&Rs (conveniences, conditions, and restrictions)? Their conditions and restrictions on what you can use your home for? Will they allow for a home business such as yours? When: What Is the Implementation Plan? A business plan will do you little good if you don't have a strategy to implement it. Things to consider in your plan are how many months of zero revenue will be needed to start up your business?

Give the buyer the total shipped price before you request his or her credit card number. 42 Part I: Putting the "e" in Commerce Part I: Putting the "e" in Commerce 43 We suggest that you do both. That way the shopper fully understands the total amount of the sale before he or she completes the purchase. Don't forget to include any and all applicable taxes in the total of the sale. Service: How Do You Measure Up? You've put a lot of effort into building your web store. You've created a good selection of product for your market category and priced your product or service to sell.

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