By D. Stroud

The web demanding situations many uncomplicated assumptions in regards to the constitution of industrial techniques, channels of distribution, product advertising and marketing, competitiveness and source administration. It locations new calls for on organizations and people picking out method and course. There are instruments and ideas that may allow managers to stand those demanding situations and provides them a few appreciation of the implications of this new know-how. during this publication, Dick Stroud appears to be like on the company implications of the web at a strategic point. with no going into technical info, he appears at what's riding the improvement of the net and the way it could impression on a couple of elements of an organisation's operations. He then defines concepts that may be followed and descriptions the advantages and weaknesses of every, offering the diagnostic instruments to allow managers to make judgements approximately their very own companies.

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Extra info for Internet Strategies: A Corporate Guide to Exploiting the Internet

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Among newcomers, 72 per cent own a home computer, 39 per cent have at least a college degree and 17 per cent live in households with f50,000+ income. It would seem that that the use of the Internet is expanding into a broader range of educational, employment and earning sectors. A total of 21 per cent of those respondents who indicated they had access to the Internet in August 1995 as weIl as 11 per cent of those who indicated they had used the Internet in the 3 months prior to August 1995 no longer had access in March 1996.

This would indicate that the male domination of this technology is reducing. It is interesting to note that over 60 per cent of the students who attend my training sessions are women. When this is linked with the greater ease with which women appear to adapt to using PCs it suggests that the male domination of the media may be a transitory feature. Among long-time users, 88 per cent own a home computer, 55 per cent have at least a college degree and 27 per cent live in households with income of over f50,000.

2 shows the percentage increase (in descending order) in the number of host computers, between July 1996 and July 1997 for OECD countries. 3 shows the penetration of host computers, per 1000 members of the population. The countries are divided into five groups. 2 Percentage increase in number of host computers in OECD countries, July 1996 to July 1997 Growth rate in the number of host computers connected to the Internet July 96-July 97 July 96-July 97 % % Turkey 196 Netherlands 59 New Zealand 100 Greece 55 Belgium 99 France 54 Spain 95 Ireland 54 Japan 93 Sweden 53 Italy 86 UK 52 Denmark 78 Switzerland 44 Australia 78 US 44 Mexico 74 Iceland 31 Norway 73 Austrio 23 Ca na da 63 Finland 21 Germany 60 Portugal 3 Source: OECD and Network Wizards Finland, Iceland, Norway and the USA have the highest penetration rate of 30 hosts per 1000 inhabitants while the group that includes Hungary, Portugal, Italy and Korea has a penetration rate of less than 3 hosts per 1000 inhabitants.

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