By Barry Silverstein

Whereas info expertise businesses have a unique affinity for the net, they don't seem to be unavoidably utilizing online marketing to its fullest power. Addressing the categorical online marketing wishes of IT businesses and written for IT advertising and marketing professionals, this how-to advisor indicates find out how to make the easiest of an internet site, get the main out of web advertising and electronic mail advertising, construct an online neighborhood, and perform online marketing courses. various case experiences from IT businesses are used to demonstrate the innovations.

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Extra resources for Internet Marketing for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware, Software, and Networking Companies

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Net indicates that 46 percent of Internet users in North America are women. As the Internet marches into consumer homes via DSL over ordinary phone lines, or modem connections via television cable, ISPs will continue to compete on price. This will drop the bar even further, so that the Internet expands well beyond the upscale demographic group and becomes more a reflection of society. Yet IT marketers will still be able to find and target the upscale, influential buyers they are looking for, both on the consumer and the business-to-business side—those who started the stampede in the first place.

You can select the most appropriate Web sites for banner ad placement and reach a targeted audience, as you would with traditional print media. Outbound unsolicited e-mail certainly does not have the acceptance of traditional direct mail, but the use of e-mail is another option that should be considered, if cautiously. Legitimate opt-in lists of individuals who are willing to receive promotional e-mail are increasingly available for rental. Customers and prospects who are receptive to promotional e-mail could form the basis for an e-mail list that is potentially one of your best-performing lists.

But not before the Internet had permanently become part of the fabric of American business. The Internet is very serious business, and it is an unavoidable fact of business life. com) said that 98 percent of large businesses (more than 1,000 employees) and 45 percent of small businesses (fewer than 100 employees) will do business online by 2002. The Internet is fast becoming the marketing medium of the present (and the future) as it stakes its claim to marketing dominance. Arguably, the most fertile ground for IT media opportunities today is the Internet.

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