By Allison Cerra

Discover the intersection of expertise and id Does know-how reason a shift in how we understand our relations and ourselves?  To find the solution, worldwide communications chief Alcatel-Lucent commissioned an in depth examine learn. matters crossed geographic, generational, socioeconomic, and cultural limitations. 1000s of hours of documented remark and interviews with actual humans resulted in the attention-grabbing conclusions in those pages. whereas expertise won't ever outline us, this learn unearths how profoundly it affects the way in which we outline ourselves.Coverage comprises: The 3-P version of IdentityPresentation: The replicate snapshot  security: Exposing the Blind Spots  choice: The (Un)Conscious clear out of (In)Finite Choice The common legislation  The legislation of discovered Helplessness: Failure Is your best option  The legislation of phantasm: deceive Me  The legislation of keep in mind: Taking It from the pinnacle  explanation: discovering concord within the Discord Identity throughout the existence phases  Teenage turning out to be Pains rising maturity: looking for the IdealThe "Meet" marketplace  The dad or mum Puzzle  The Midlife Rebirth Who Are We changing into? no matter if your curiosity lies in sociology, psychology, advertising or expertise, identification Shift examines the influence of dwelling in an age the place almost all of our own details and interactions with others might be to be had with the clicking of a mouse.  

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Additional resources for Identity Shift: Where Identity Meets Technology in the Networked-Community Age

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Consider the development of these mappings over the generations of humankind since our first existence—an existence in the physical world. But, because many of these connections rely on the brain’s ability to map sensory perceptions of our physical environment, how do they succeed in a virtual world that can limit, if not deliberately confuse, the same? How P rotection : E x posing the B lind S pots can the mind–body connection prevail in an artificial world to protect the real human being on the other end of the device?

Despite this, other companies looking to do the same may discover P rotection : E x posing the B lind S pots a market less tolerant of their right to play. An opt-in approach appeals to consumers who are becoming increasingly aware that their information is up for grabs, and who are more comfortable deciding when and to whom this veritable gold mine is offered. The potential reward to companies that understand this respect boundary is significant according to our study. More than 80 percent of consumers say that they are very or somewhat comfortable sharing information if they have control over when personal preferences, location, or availability is revealed to others.

But what Rebecca labels vanity is commonplace necessity in a virtual world. Nearly half of our respondents identified with presentation-oriented concerns, dwarfing those who psychologically align with protection- or preference-related psychometrics. Even more telling, these presentation-oriented consumers are also the most likely to purchase services to manage P resentation : T he M irror I mage their identities in an online world. In the case of cyberspace, presentation, or image, matters. For many, it matters more than safer protection or smarter preference services.

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