By Peter S. Cohan

Quick perception into incomes challenging forex make the most of the Internet

Covers the foremost components of the pyramid of net enterprise types, 9 web enterprise segments, and 6 middle options for making the most of the Internet

Examples and classes from many of the world's such a lot winning e-leaders, together with GE, Dell, Cisco structures and NTT DoCoMo, and ideas from the neatest thinkers, together with Tim Berners-Lee, Marc Andreesen, Robert Metcalfe, Vint Cerf and Michael Mandel

Includes a word list of key ideas and a complete assets advisor

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Extra info for E-Leaders: Leading 08.03

Sample text

In many companies, these records are kept in file drawers. As a result, if a customer in one country has a particular technical problem with a product, it is unlikely that the customer service representative in that country will be familiar with all the solutions to that problem that may have been developed around the world. Therefore, there is a risk that technical service personnel may spend hours or days devising a solution to a problem that may have already been solved elsewhere within the company.

If a company has a direct sales force and a telephone sales force, both will feel threatened by the addition of the Web distribution channel. The fear is that the Web will siphon away sales that might have been made by the direct and telephone sales forces. And since the Web does not need to get sales commissions, the competing channels may see the Web as a threat to their long-term survival. There are no easy solutions to this problem. However, if the CEO leads the cross-functional team, there will be a forum for addressing it.

Before it developed its Website, Dell had developed an order fulfillment process that worked effectively. The company created a ‘‘built-to-order’’ process for manufacturing and delivering computers. Its manufacturing and delivery process produced benefits for shareholders and customers. Dell shareholders were rewarded with higher profit growth because the company did not incur the costs of carrying excess inventory. Customers were better off because they were able to purchase a computer that was configured specifically to meet their needs.

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