By Lotz

Patricia Lotz behandelt Rechtsfragen zum Einsatz moderner Marketingformen und gibt einen ersten Überblick über die Fallstricke, die sich dem E-Commerce in Zukunft vor allem im Bereich des Datenschutzes stellen werden. Die Autorin zeigt gleichzeitig mögliche Lösungswege auf. Aus rechtlicher Sicht bespricht sie Webtracking, Geolokalisierung und Social Plugins. Zudem gibt sie eine Übersicht über die Integration von E-Payment-Lösungen.

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Extra resources for E-Commerce und Datenschutzrecht im Konflikt: HMD Best Paper Award 2015

Sample text

Remember that if someone places a regular bid, rather than a Buy It Now bid, that becomes a regular auction listing and would no longer be a Buy It Now listing. Sounds confusing, but if you are already listing items on eBay, you’ve probably encountered this. Wrapping Up Study eBay market data and your own sales performance, as well as your competitors’ sales history. Use them as guidelines in the larger context of your business knowledge, and apply what you learn to your day-to-day selling activities.

Seller feedback also varies widely, both in quantity of feedback points and in ratings. A seller with 5000 feedback points and a 100 percent positive rating will achieve more bids than a seller with 10 feedback points and a 60 percent negative feedback rating, since potential bidders will be scared off by the negative feedback rating. Many listings on eBay include inconsistent, incomplete, or incorrect descriptions, sometimes by deliberate intent and sometimes because of a lack of knowledge on the part of the seller.

Wholesale list”—with a photo of a television in the auction description. The rule for buying on eBay is caveat emptor (buyer beware), and the rule for readers of this book is researcher beware! Make sure the data you are analyzing represents the items you’re researching. Shill bidding is difficult to detect, but if you study a particular category on a regular basis and study your competitors, you may be able to spot warning signs. The same buyer purchasing regularly from a seller may or may not be a shill bidder, but if the bidder never wins the auction, that might be an indication.

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