By Gary Ferraro, Susan Andreatta

Discover cultural anthropology in an utilized and engaging manner with Gary Ferraro and Susan Andreatta's CULTURAL ANTHROPOLOGY: AN utilized point of view. this modern textual content is extremely correct to trendy scholars and offers you the entire key fabric you wish to your introductory path. With real-world purposes of the rules and practices of anthropology, this publication can assist you learn how to enjoy different cultures in addition to your personal and to use what you learn how to occasions on your own lifestyles. try out the real-life examples of cross-cultural misunderstandings and matters (in renowned "Cross-Cultural Miscues" beneficial properties) to view "culture at work." additionally, the publication takes a glance at really good vocabularies comparable to "chickspeak" (the language of unmarried, city, upwardly cellular girls) and modern subject matters comparable to the battle in Iraq and environmental degradation.

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Discover cultural anthropology in an utilized and interesting manner with Gary Ferraro and Susan Andreatta's CULTURAL ANTHROPOLOGY: AN utilized point of view. this modern textual content is very proper to trendy scholars and offers you the entire key fabric you wish on your introductory path. With real-world purposes of the foundations and practices of anthropology, this publication can help you learn how to have fun with different cultures in addition to your personal and to use what you discover ways to events on your own lifestyles.

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Extra resources for Cultural Anthropology: An Applied Perspective

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For the last half century, there has been an ongoing debate among anthropologists as to which approach is more valuable for the scientific study of comparative cultures. S. anthropologists (known as ethnoscientists) during the 1950s and 1960s. In an attempt to obtain a more realistic understanding of another culture, the ethnoscientists insisted on the insider approach. More recently the interpretive school of cultural anthropology has strongly supported the emic approach to research. This school, represented by the late Clifford Geertz and others, holds that because human behavior stems from the way people perceive and classify the world around them, the only legitimate strategy is the emic, or insider, approach to cultural description.

3. Among the many practical (non-academic) careers opening up to cultural anthropologists today is new product developer hired by design firms. Research and design firms, which develop new products, are actively recruiting anthropologists to help them gain deeper insights about their customers through ethnographic research. S. families during breakfast time [National Association of Practicing Anthropologists (NAPA) website 2008]. Her research not only has shed light on new ways of thinking about food consumption in the mornings, but has also led to the development of a wildly successful new breakfast food product.

In his attempt to counter the methodological abuses of his time and set anthropology on a WHAT IS ANTHROPOLOGY? more scientific footing, Boas perhaps overemphasized the importance of cultural relativism. If cultural relativism is taken to its logical extreme, we arrive at two indefensible positions. First, from a methodological perspective, if every society is a unique entity that can be evaluated only in terms of its own standards, then any type of cross-cultural comparison would be virtually impossible.

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