By Douglas Rushkoff

Famous media pundit Douglas Rushkoff supplies a devastating critique of the impression recommendations in the back of our tradition of rampant consumerism. With a talented research of ways specialists within the fields of promoting, advertisements, retail atmospherics, and hand-selling try to remove our skill to make rational judgements, Rushkoff grants a bracing account of why we purchase what we purchase, and is helping us realize whilst we're being handled like shoppers rather than humans.

Show description

Read or Download Coercion: Why We Listen to What "They" Say PDF

Similar marketing books

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Times

What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in universal? they're all worldwide giants, yet what they're much less well-known for are the branded items they've introduced that experience bombed -- spectacularly and at nice cost.

Brand disasters takes a glance at how such failures take place. during this up-to-date variation of Matt Haig's publication, we're given the interior tale of a hundred significant model mistakes. Haig describes the manufacturers that experience introduced with the aid of multi-million buck ads campaigns simply to sink and not using a hint. From model error made by way of profitable blue-chip businesses to lesser-known yet hilarious bomb-shells, he explains what went mistaken in each case and offers a useful list of classes discovered. A journey of Matt Haig's corridor of failure will alert readers to power hazards and describe how one can make sure an extended, fit existence for a brand.

Appears to be retail

Offentliches Beschaffungsmarketing: Ein Kennzahlensystem fur das Vergabemanagement

Constantin Blome entwickelt ein Grundmodell für das öffentliche Beschaffungsmarketing. Durch seine Einbettung in ein Kennzahlensystem wird es den besonderen Rahmenbedingungen der öffentlichen Beschaffung, z. B. dem Vergaberecht, gerecht und kann in der Praxis unmittelbar eingesetzt werden. Aufgrund der Modularität des Kennzahlensystems kann es an die Bedürfnisse von Verwaltungsbetrieben jeglicher Größenordnung und jeglichen Reformstands angepasst werden.

Vertrauen in der Unternehmensberatung : Einflussfaktoren und Konsequenzen

Larissa Greschuchna untersucht die Relevanz des Vertrauens im Vergleich zu anderen Kriterien bei der Auswahl eines Beratungsunternehmens. Sie entwickelt ein Modell, anhand dessen Einflussfaktoren des interpersonalen und des organisationalen Vertrauens zu Beginn einer Berater-KMU-Beziehung sowie die Auswirkung der beiden Vertrauensformen auf den Projektauftrag erklärt werden können.

Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis

Steer clear of turning into a #PRFail with a fantastic social media technique Social Media ideas of Engagement courses you within the improvement of a bullet-proof social media approach. you could deal with any main issue successfully by means of having a plan earlier than you really need one—and via knowing and influencing your viewers with army precision.

Extra info for Coercion: Why We Listen to What "They" Say

Example text

We couldn’t believe this tiny, little person was now our responsibility. We were totally in love with him and yet… we were clueless and pretty much terrified. And so, that first night, my wife and I took turns staying up all night just watching him sleep. I offered to take first watch. ) plus a few action movies to keep myself awake when I wasn’t checking on him. I promised myself I wouldn’t sleep. But it wasn’t long before I did fall asleep and only woke up when my wife walked in the nursery, finding me with my face practically planted in the Doritos.

They’ll become a happy customer who’ll come back to buy, time and time again. 2. You find out why they didn’t buy, providing opportunities to revise your campaign, fix your product or promotion, and reengage them so they’ll eventually become that happy customer who returns to buy again and again. 3. Once optimized, it gives you the ability to scale your business significantly, limited only by the size of the market in which you operate. Simple on the surface, but like most things in life—the devil is in the details.

It takes a somewhat counterintuitive approach that, when done right, can be wickedly effective. I’m going to show you, in detail, my Ask Formula, the same formula my clients, customers, and I have used to quietly generate over 3 million leads and over 200,000 customers across 23 different major markets in just the past several years—generating well over $100 million dollars in revenue in the process. My goal for you is that, after you discover this Ask Formula for yourself, you’ll walk away with a specific, practical, step-by-step process you can immediately begin applying in your business, which will increase your income exponentially.

Download PDF sample

Rated 4.77 of 5 – based on 42 votes