By Donald A. DePalma
Compliment for enterprise without borderlines
"Don DePalma has supplied us with the main accomplished consultant for companies to compete within the period of globalization. enterprise without borderlines is a phenomenal contribution to handling within the worldwide period, with useful details at the abilities and information had to turn into a good participant within the international market. it is a must-read for managers who search to guide their organisations within the knowledge-based economy." –Abbas J. Ali, PhD, government Director of yankee Society for Competitiveness Professor and Director college of overseas administration Indiana collage of Pennsylvania
"Don is going head-on at probably the most tricky demanding situations dealing with huge corporations–and comes up with clean, actionable recommendation. It’s transparent that the subsequent monetary struggle could be fought at the ‘Eighth Continent’–this publication unearths the concepts that would win the arrival battles." –George F. Colony, Chairman and CEO Forrester study, Inc.
"Now greater than ever, managers have the desire to make a robust enterprise case for concentrating on worldwide markets. Don DePalma writes from first- hand adventure with dozens of businesses, and he expertly weighs the demanding situations and some great benefits of ‘going global.’ enterprise borderless presents crucial insights and research that would aid any dimension company craft a lucrative overseas strategy." –Mary J. Cronin, PhD Professor of administration, Boston university
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Extra info for Business without borders: a strategic guide to global marketing
3 Improve collaborative efforts and knowledge management. The efﬁcient ﬂow of information and knowledge within and between companies will be a major differentiator between you and less data-savvy competitors. 2 Lower the cost of doing business. Taking expense out of both critical processes and customer service will improve the balance, sheet, thus raising the return on Web and global investments. 1 Focus on your customer. Satisfying customers and making each interaction more proﬁtable mean happier shareholders.
Despite its obvious business model and easily explained value proposition, the United Kingdom’s LastMinute had trouble keeping its Italian and Spanish afﬁliates adequately funded. American travel site Travelocity experienced another kind of international problem when it launched its Italian site several years ago. Volatile content in a consumer market forever demanding to be entertained meant that the Italian variant quickly looked less and less like its branded counterpart, both undermining the brand and causing Travelocity eventually to pull the plug and start over.
Html. Note: English, still the dominant language on the Web, will be a less effective means of communication as the percentage of non-English-speaking users increases. Not surprisingly, both approaches led to the conclusion that an interaction in our native language feels better, safer, and more controllable than does a transaction in even a second language in which we feel comfortable. You have a far better chance of generating leads, engendering trust, and creating buyers if you adapt your value proposition to the ways of thinking and the market realities of your international prospects.