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Indirect indicators include prices or brand names. Direct indicators are often not available to the consumer so in many cases indirect indicators are used. Olsen (1972) discusses the fact that in many cases consumers use surrogate indicators that they believe are related to real objective measures. The brand name is used as a surrogate for ingredient quality. Dick et al. (1996) reinforce the idea that branding and packaging are very important cues for the consumer when processing information about potential purchases.

14) What is your role within packaging design in your company? (15) What is your corporate mission statement? (16) How is this mission communicated throughout the company? (17) How is the value of design communicated throughout the company? htm Pills by post? German retail pharmacies and the Internet Ruth A. Schmidt 618 Department of Retailing and Marketing, The Business School, Manchester Metropolitan University, Manchester, UK, and Elke A. Pioch Department of Retailing and Marketing, The Business School, Manchester Metropolitan University, Manchester, UK Keywords Pharmaceuticals industry, Internet, Retailing, Medicines, Germany Abstract The advent of Internet trading in medicines, as epitomized by the recently attempted market entry of the Dutch Internet pharmacy DocMorris into the tightly regulated German retail pharmacy sector, presents a new competitive challenge to this industry.

Positioning and ‘‘visibility’’ of design. Centralisation and integration of design. Auditing corporate design and design management practices. Developing corporate design management systems. Establishing and maintaining corporate design standards. Funding of design activities. Legal dimension of design. ‘‘Green’’ dimension of design. Design awareness and design management skills development programme. Design and the manifestation of corporate identity. Evaluation of the contribution and impact of design.

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