By Andrew Hassam; Makarand Paranjape

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Extra info for Bollywood in Australia: Transnationalism & Cultural Production

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Cinemas willing to show it would be a good start. , US or Britain, Australia would follow lead. a great deal. I don’t think they would get an audience. We are too happily saturated with American products. Our cinema culture is American. I think it would be difficult. Perhaps if they use less imitation of Hollywood and more reliance on cultural differences and reality, they might find an audience that appreciates difference. Less Americanisation in our youth. I work for a cinema and most of our customers are teens or young people.

P. 28. 11 R Inden, ‘Transnational class, erotic arcadia and commercial utopia in Hindi films’, in C Brosius and M Butcher (eds), Image Journeys: Audio-Visual Media and Cultural Change in India, Sage, New Delhi, 1999; R Kaur, Bollyworld: Popular Indian Cinema Through A Transnational Lens, Sage, New Delhi, 2005. asp>, viewed 23 September 2004. 42 The Crossover Audience 13 D McMillin, ‘Localizing the global: television and hybrid programming in India’, International Journal of Cultural Studies, vol.

At the same time, however, these responses also indicate that Australians maintain a strong sense of national identification. 49 This was evidenced by the comparison of Indian films with an Australian aesthetic preference that was in one instance conflated with a larger Western culture and, in another, described in terms of an antagonistic stance towards an American media imperialism. 39 Bollywood in Australia Despite the fact that audience research in this context is almost inevitably market-research in some form, it is not possible, on the basis of the comments presented here, to establish clearly whether Indian films will, or will not, develop a larger audience in Australia.

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