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Extra info for Apple Confidential 2.0 The Definitive History Of The World's Most Colorful Company

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Com) gathered many of the best minds in the computer industry and ensconced them in the Palo Alto Research Center (PARC) at 3333 Coyote Hill Road in Palo Alto, California. Their mission was to create the future without worrying about the practicality of actually marketing their creations as commercial products. The Alto was a revolutionary creation, but it wasn’t a product. If it had been sold commercially with the industry’s customary gross margins, it might have cost as much as $40,000. “It doesn’t matter how great the computer is if nobody buys it.

You can’t have any favorable comment beyond that. html 45 The Strangest Bedfellow of All “We’ve been planning and waiting for IBM to get into the marketplace for four years. We’re the guys in the driver’s seat. We’re the guys with one-third of a million installed base. We’re the guys with a software library. We’re the guys with distribution. It’s IBM who is reacting and responding to Apple. They’ll have to do a lot more reacting and responding. IBM hasn’t the foggiest notion of how to sell to individuals.

Millionaire Mania A sample from Apple Confidential © 1999 Owen W. com) 600 500 400 300 200 100 0 (100) (200) (300) (400) (500) (600) (700) (800) (900) (1,000) (1,100) 77 78 79 80 81 82 83 84 Net Income (in millions of dollars) 86 87 88 89 90 91 In April 1987, Apple announced its first (and so far, only) stock split. Shares split two-for-one effective May 15, 1987. 06 per share (post-split). 85 92 94 95 96 97 98 Apple continued paying dividends until the second quarter of 1996, at which time it suspended paying dividends on its common stock in an effort to conserve cash.

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