By Philippa Gamse

This booklet used to be created for enterprise vendors, executives and bosses, institutions and nonprofit agencies who are looking to comprehend what it takes to create and maintain a winning internet presence. It presents a quick, yet thought-provoking learn that provides a 30,000ft "hawk-eye" standpoint, in addition to drilling down into the numerous diversified issues for a good site and social media presence.

The forty two principles are in response to Philippa's 15plus years of consulting adventure and study into what works at a pragmatic point, and are illustrated with real-life principles and case reports from her consumers, colleagues and over thirty contributing specialists.

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Additional resources for 42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success

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If they don’t find these things quickly, there are many other online venues for them to defect to. Web technology offers operational efficiencies for your business which go far beyond marketing your traditional products and services. These can include customer support on a 24/7 basis, human resource applications, sharing of internal documents and other materials with appropriate personnel and clients, project management, and sales of revenue-generating e-books and white papers. This range of possibilities presents new and unique challenges in budget and management terms.

Whenever you see benchmarks or best practices cited, whether in your industry or not, make sure that you understand what you’re really looking at, whether those standards work for your business model and how they relate to your goals before you develop plans for adopting them. ” It’s virtually impossible to run any business today without technology. With the constantly shifting array of options, new applications and software available for web and social media development, how does the average person stay abreast of what’s happening, make good choices about what to invest in, and when to do it?

Sellers of luxury goods worry that highly publicized discounts might adversely affect their image. I recently talked with a craftsman who was persuaded to buy a $750 email campaign for his high-level office furniture which is priced from $18,000 upwards. His promotion “to 60,000 qualified addresses” was sent out two weeks before Christmas—for no sales! Is that really surprising? If you’re buying ads, take into account that usage of ad blocking software for browsers is increasing, although it’s difficult to obtain information about exact adoption rates.

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